USA

Favoriten-Ketten der Amerikaner

Die beliebtesten Restaurant-Ketten (Casual und Family Dining) heißen

 The Cheesecake Factory

 Texas Roadhouse und

 Red Robin Gourmet Burgers.

So das Ergebnis einer Studie von ‘Market Force’, gewichtet nach Kettengröße. Recherchiert haben 5.000 Mystery Shopper in den Monaten Mai und Juni.

Im Ranking folgen die Marken Olive Garden, Ruby Tuesday, Red Lobster, P.F. Chang’s China Bistro, Longhorn Steakhouse, Outback Steakhouse, Cracker Barrel, T.G.I. Friday’s, Golden Corral, Applebee’s Neighborhood Grill & Bar, Chili’s, IHOP.

Für jene, die in den nächsten Wochen/Monaten nach USA reisen, dürfte diese Liste hilfreich sein, relevante fachliche Bezugspunkte zu finden.

Nebenbei, The Cheesecake Factory ist jene Restaurantmarke der USA mit dem höchsten Durchschnittsumsatz pro Betrieb, nämlich knapp 10 Mio. $. Insgesamt gibt’s in Nordamerika knapp 150 Restaurants dieser Marke, 2009 erlösten sie fast 1,4 Mrd. $ Umsatz.

As consumers plan to eat out more, the way to entice guests is to take care of the essential customer service elements, Market Force said. Of the consumers polled in the latest survey, 52% said they eat at casual- or family-dining restaurants just to have time with family and friends, and 37% cited celebrating special occasions as a reason to visit.

Convenience also plays into dining decisions, as 41% of respondents said they eat at casual and family chains when they are too tired to cook, and 23% said they go when they’re pressed for time. But 38% said a key reason for dining out is because they want a great-tasting meal, meaning food quality can’t be ignored, Market Force said.

One of the casual-dining chains that survey respondents identified as a clear No. 1 favorite brand was The Cheesecake Factory, which earned 6% of the favorite-restaurant vote from consumers and scored a category best 13% of respondent votes when the votes were indexed to the number of locations for each chain.

The Cheesecake Factory, long known for its giant entrée portions, also diversified its menu slightly in the past few years to include a Small Bites and Snacks lineup to grow sales at off-peak times.

Market Force said the 5,000 respondents to the May and June survey ranged in age from 18 to 72 years old. More than 60% reported income levels of more than $50,000 per year, and half said they have children at home. Seventy-six percent of the consumers surveyed were women.

www.nrn.com

stats