USA

Top 100 Restaurant Social Media

Die US-Fachzeitschrift Nation’s Restaurant News erstellt seit einiger Zeit einen Social Media Index (RSMI). Analysiert werden dabei diverse Aktivitäten und Erfolge der Gastro-Marken, hier die Top 100 im Überblick fürs 3. Quartal 2011.

A breakdown of the top 5 brands' social-media rankings:

1. Starbucks Coffee
RSMI score: 243.2
Klout score: 84
Social consumer sentiment score: 72
No. 1 in total Facebook likes, Twitter follows

2. Wendy's
RSMI score: 221.9
Klout score: 84
Social consumer sentiment score:59
Twitter growth: 86.5%

3. Chick-fil-A
RSMI score: 213.0
Klout score: 72
Social consumer sentiment score: 59
No. 5 in total Facebook likes

4. McDonald's
RSMI score: 195.8
Klout score: 72
Social consumer sentiment score: 51
No. 2 in total Facebook likes, No. 3 in Twitter follows

5. Outback Steakhouse
RSMI score: 192.6
Klout score: 68
Social consumer sentiment score: 45
Twitter growth: 54%

The Nation’s Restaurant News Restaurant Social Media Index (RSMI) was developed to provide learnings that will help restaurants become more robust and effective in their use of social media, digital content and brand development. Created with founding sponsor DigitalCoCo, a social media analytics and digital branding firm, it is the industry's most comprehensive analysis of restaurant and consumer social media efforts.

These third-quarter results are based on the 300-point RSMI rankings. The index includes three primary aspects of tracking in social media: digital brand interaction; consumer sentiment and social audience growth; and overall Klout score. The maximum score in each category is 100, for a total 300-point scale. All data and research analytics by DigitalCoCo and RSMIndex.com.

For additional data on attributes of each brand, including Twitter growth, Facebook growth and individual Klout scores, visit RSMIndex.com. Learn more about the RSMI and find analysis of results.

Brand — RSMI Score

1. Starbucks — 243.2
2. Wendy's — 221.9
3. Chick-fil-A — 213.0
4. McDonald's — 195.8
5. Outback — 192.6
6. Jimmy John's — 190
7. P.F. Chang's — 187.9
8. Applebee's — 184.4
9. Chipotle — 180.8
10. Pinkberry — 178.6
11. The Cheesecake Factory — 178.6
12. Taco Bell — 178.5
13. Subway — 178.3
14. Which Wich — 176.8
15. Wingstop — 175.8
16. The Coffee Bean & Tea Leaf — 175.7
17. Domino's — 175.5
18. Firehouse Subs — 175.1
19. Popeyes Chicken — 174
20. Baskin-Robbins — 173.3
21. Papa John's — 172.5
22. Pizza Fusion — 171.9
23. T.G.I. Friday's — 171
24. Panera Bread — 170.8
25. Sweetgreen — 170.6
26. KFC — 169.1
27. Burger King — 167.8
28. Potbelly Sandwich Shop — 167.6
29. Dunkin' Donuts — 166.4
30. El Pollo Loco — 165.8
31. Pizza Hut — 163.8
32. Wolfgang Puck — 163.4
33. AJ Bombers — 162
34. Carl's Jr. — 162
35. Five Guys Burgers and Fries — 160.8
36. Red Mango — 160.7
37. Baja Fresh — 160.3
38. Dairy Queen — 158.1
39. Cracker Barrel — 155.8
40. Wow Bao — 155.8
41. Freshii — 154.7
42. Jack in the Box — 154.3
43. Veggie Grill — 153.9
44. Red Lobster — 153.8
45. Hooters — 153.7
46. Tijuana Flats — 151.6
47. Cold Stone Creamery — 150.9
48. Red Robin — 150.8
49. Smashburger — 150.7
50. La Madeleine — 150.2
51. Arby's — 150.1
52. Little Caesars — 149.5
53. Quiznos — 149.4
54. Peet's Coffee & Tea — 149.1
55. Mooyah — 148.9
56. FreshBerry — 148.8
57. Checkers — 148.7
58. Panchero's — 148.6
59. Pita Pit USA — 148.2
60. Culver's Restaurants — 148
61. 5 Napkin Burger — 147.8
62. Rubio's — 147.7
63. Morton's The Steakhouse — 147.4
64. Del Taco — 147.3
65. Lime Fresh Mexican Grill — 147
66. Church's Chicken — 146.5
67. White Castle — 146.4
68. Krystal — 146
69. Qdoba Mexican Grill — 145
70. Tasti D-Lite — 144.7
71. Raising Cane's — 144.1
72. McAlister's Deli — 143.8
73. Capriotti's — 143.5
74. Fatburger — 143
75. Chili's Grill & Bar — 142.8
76. Camille's Sidewalk Café — 141.7
77. Hardee's — 141.1
78. Tender Greens — 141
79. Sonic — 141
80. Moe's Southwest Grill — 138.7
81. Pei Wei Asian Diner — 137.9
82. Anthony's Coal Fired Pizza — 137.4
83. Così — 137.2
84. Corner Bakery Cafe — 137.1
85. Blenz Coffee — 136.7
86. California Tortilla — 136.4
87. Togos — 136.3
88. Jason's Deli — 136.3
89. Toppers Pizza — 135.4
90. Paradise Bakery — 135.3
91. Caribou Coffee — 134.7
92. Genghis Grill — 133.8
93. Yogurtland — 133.6
94. Au Bon Pain — 133.3
95. Grand Traverse Pie Company — 133.2
96. Go Roma — 132.9
97. Original Joe's — 132.7
98. Boston Market — 131.9
99. Boloco — 131.7
100. Shake Shack — 131.7

Methology

Results are based on a quantitative tracking effort of more than 600 restaurant brands. Over 23 million consumers, and thousands of keywords, menu items, and restaurant terms have been indexed.

The RSMI analyzes restaurant brands’ social footprints, but also looks into engagement credentials that drive the growth of social media in platforms like Facebook, Foursquare, Google+ and YouTube. It is built on an advanced algorithm that serves up several third-party result indexes and then applies the DigitalCoCo Social Insights algorithm. This allows for the identification of top brands, but also levels the playing field for emerging restaurants. The RSMI is built on an entirely new methodology that is surrounded by several trusted data sources that drive the social web.

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